Modern institutional architecture and collaboration space

Canada-side market operating layer

The MarketingInfrastructure

for Canadian institutions

Localized marketing, qualified student pipelines, and transparent recruitment reporting for international institutions entering the China market.

University of Calgary Shield
Supported StartupGuided & advised by Hunter Hub for Entrepreneurial Thinking at the University of Calgary.
Jingshang Yunchuang Logo
Marketing PartnerHighly experienced strategic content & e-commerce operation partner.

Methodology

A disciplined operating layer for institutional growth

Strategic brand positioning: keep the institution's story compelling, the execution localized, and the demand pipeline visible.

01

Position

Clarify your institutional story for families, counselors, and partners.

02

Activate

Execute localized content on Xiaohongshu, Douyin, and Zhihu. Run webinars and info sessions. Coordinate partner channels.

03

Convert

Qualify student interest, track leads from inquiry to enrollment, report the recruitment funnel monthly, and build overall institutional goodwill.

Brand Elevation

Ready to elevate your brand presence in the China market?

We help international institutions understand, enter, and grow in the China market — with localized marketing on Chinese social platforms, qualified student pipelines, and transparent recruitment funnel reporting.

Team strategy discussion